Local SEO uses search engines like Google and business directories like Yelp, Superpages, Qype & TouchLocal. Millions of local customers use these services every day to find the best local businesses in their area.
Local SEO removes the guesswork from local marketing. It’s not like dropping leaflets through a letterbox or putting an ad in a local paper which may or may not be seen by someone interested in your service.
Local SEO reaches local customers when they’re looking to buy your service – they need your service and they’re ready to buy it.
And those new customers aren’t just online customers, they’re ‘real customers’. Local online marketing promotes your business (your name, your services, address, phone number…) not just your website. So your new customers will call you or walk through your front door not simply visit your website.