Phrases that describe particular page content and questions users input in search engines are referred to as keywords. Webmasters supporting the inquiry should appropriately optimize the page. For instance, in case you are searching for details concerning cars, the keyword “cars” must be inserted several times.
Why are keywords necessary?
Optimization – The campaign process of a site comprises two sections namely: On-page and Off-page optimization. While external optimization involves purchasing of articles, links and the like, internal optimization helps to bring off the content of the site to its appropriate form; hence, making it pertinent to specific keyword phrases. Understanding how many types of keywords in SEO are essential when it comes to optimizing your site is key.
Writing texts – A website is mainly comprised of texts. Thus, having knowledge of the keywords therein, you can easily develop content with regard to them. You may post projects to copywriters to help in the optimization of content according to certain phrases. It is also important to enhance your keyword search volume to promote content diversity.
Site promotion – With a clear objective, you can easily purchase links using anchors or by-anchor text through target keywords. Thus, the outcome will be optimal during promotion. Keywords play a critical role in both internal and external optimization.
Text advertising – One way of promoting a site is through text advertisement. When creating ads, you are faced with an option of phrases for the ads. Hence, in case you pick the incorrect keywords, chances are that your drive will be unproductive.
For instance, in “selling a car”, the right keyword phrase will be “buy (make)” and not “price of (make)”, because the initial request is for wishing to purchase, the latter could be used inquire the cost. While the difference may seem quite minimal, from the commercial perspective, the outcome of the two queries differ greatly.
To guarantee your site’s reputation, it is important to meet the needs of search engines by generating keywords sought by end-users. Having a site with a stunning design containing all the essential and important information is not sufficient. This is because in the event a user fails to get what they are searching for, they will definitely go elsewhere and never show up again.
Categorization of Keywords by Frequency
LF (Low-Frequency) Keywords – The frequency of LF keyword phrases does not go beyond 1,000 times /month. But, there are exclusive cases depending on the subject. Generally, LF keywords refer to phrases containing at least three words. Use of valuable long-tail keyword analysis is recommended for any given new online resource due to an unavailability of the more competitive promotion requests.
MF (Mid-frequency) keywords – There refer to phrases used by search engine users ranging from between 1000 and 5000 times /month. The MF keyphrases may be regarded as the golden mean considering that they are capable of offering the necessary amount of high quality traffic.
HF (High-frequency) keywords – These are considered as the most competitive keywords used more than 5000 times during the previous month. Often, HF query contains a single word but with exceptions. Development requires a considerable amount of time and high costs for buying links.
Frequency categorization for each niche comes with their specific schedule basing on a particular industry. Nonetheless, there are more exciting stories that indicate the possibility of success under any given circumstances.