In today’s mobile-first world, the success of your search marketing often depends on driving phone call conversions.
Digital marketing has gone mobile. And thanks to smartphones and click-to-call, consumers are responding to search, social, display and other digital ads and campaigns by calling businesses by the billions.
This guide from DialogTech explains why call conversions have become so important to digital marketing and introduces you to call attribution — what it is, how it works and its benefits for digital marketers. It also provides a self-assessment and tips on how to select the right call attribution platform for your business.
Source: https://goo.gl/RPWsSM
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