New to local search? Wondering where to start? Columnist Sherry Bonelli offers five tactics to help you kick off your local SEO campaign.
If you’ve followed SEO strategies for any length of time, you know one thing: SEO changes all the time. When it comes to local SEO, it’s more important than ever that you optimize your on-site and off-site SEO strategies for clients and customers who may be searching for your local business. Local competition is heating up, and if you’re not on top of your rankings, you can bet your competitors will be.
Here are five solid local SEO tactics you can use this year to help your business rank higher for local search terms.
1. Title and meta description tags still matter
2. Online directories and citations
3. Google My Business: Claim and optimize
4. Online reviews matter
5. Use local structured data markup