Search engine optimization (SEO) can deliver strong results for every client, but columnist Marcus Miller explains why it may not be right for every business or every situation.
In fact, there are times when SEO is just simply not a good fit. In this article, I am going to look at a few common scenarios we see at my agency where we have been contacted for SEO and have fed back that we believe that SEO is either not aligned with their requirements or there is some other form of mismatch (speed, budget, etc.).
3. ad competition
4. the wrong keywords
4. New business