There is a very good chance you are reading this on a mobile device right now — more than 56 percent of all traffic to top website is now mobile, according to Marketing Land. Brands that understand online marketing make sure they provide a pleasant user experience across all devices — desktops, laptops, tablets and mobile.
With such a large percentage of traffic visiting your website on their phones, you need to make sure you delight your visitors, rather than anger them, with your mobile experience. It’s important that you develop a mobile-first thought process when it comes to user experience — it can no longer be a second thought. Here are five simple tips that will give your website visitors what they want — a pleasant mobile experience.
1. Keep your color selection simple.
The colors you use on your website has a direct impact on your mobile conversion rates, as some colors encourage visitors to take action.
2. Make customer service mobile-focused.
Consumers don’t want to call you or visit your location if they have a question.
3. Go easy on the images and crazy fonts.
Speed is key — mobile visitors don’t have time to wait around for a slow-loading website to display images or text.
4. Design for finger tips and thumbs.
Remember when we used a keyboard and mouse to navigate websites? Not any longer, as touch — finger tips and thumbs — is how most navigate and interact with websites these days.
5. Keep your navigation menu simple.
Before mobile, websites could display a massive menu bar at the top of the page, complete with sub-menus.